CompanyCam –
Do Good Work Campaign
The people building the world around us don’t always get the recognition they deserve—until now. We met with real contractors and businesses to highlight trades work and the people behind it. Then, we teamed up with Mike Rowe to bring the story to life—after all, he’s familiar with the dirty work happening behind the scenes.
This multi-faceted brand campaign features a hero video, several edited ad cuts, behind-the-scenes content, a landing page, photography, and more. This was a collaborative project with CompanyCam’s internal brand team and Check It Productions. I took on various roles within this campaign, including creative direction, project management, and deployment strategy.
There’s work to be done.
The kind of work that starts before the sun comes up.
Hard work. Skilled work.
The kind of work that gets overlooked.
Behind the walls, down in the dirt, underneath the concrete, and high above our heads.
That’s the work that matters most.
Day in, and day out, you set the standard.
Because you’ve known the secret your whole life…
Don’t just work. Do Good Work.